Adam has overseen the legal structuring, negotiation, and contracting of naming and branding rights for some of Australia’s and the world’s most high-profile venues. While acting for private enterprise, he guided internal legal teams and collaborated closely with venue operators and commercial partners to secure multi-year agreements with globally recognised brands, including Coca-Cola, TikTok, and major Australian financial institutions.
Venue naming rights deals structured and negotiated with Adam’s legal oversight include:
- Coca-Cola Arena, Dubai;
- Suncorp Stadium, Brisbane;
- RAC Arena, Perth;
- Qudos Bank Arena, Sydney;
- Qantas Credit Union Arena, Sydney (formerly Sydney Entertainment Centre);
- Aware Super Theatre, Sydney; and
- TikTok Entertainment Centre, Sydney.
The practice now combines the role of a strategic legal counsel with commercial insight and business acumen, ensuring agreements are robust, clearly allocated risk, and supporting long-term brand and revenue objectives.
Clients benefit from a structured, efficient negotiation process that delivers durable, commercially aligned partnerships while maintaining operational flexibility and brand integrity.
Key outcomes:
- Secured multi-year, high-value naming rights agreements;
- Mitigated legal and commercial risk for both venue operators and partners;
- Strengthened long-term brand relationships and commercial alignment; and
- Delivered frameworks adaptable to future sponsorship and partnership opportunities.
